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The simple way Democrats should talk about Trump and Epstein | Peter Rothpletz

Democrats must not let Jeffrey Epstein die.

They must highlight how this saga exposes the president for who he has always been.

In the decade Teflon Don has spent on the national stage, no scandal has stuck to and haunted him quite so viscerally as the Epstein affair. He’s never before appeared so flustered, forced to answer question after question about the women and girls whose lives were destroyed by his former “best friend”.

The world may never know what is inside the so-called “Epstein files.” What is clear is that the contents are damaging enough for the president and his human flak jackets to call the whole affair a “hoax”, recess Congress to prevent a vote on releasing the materials and send the deputy attorney general to visit Tallahassee, Florida, to speak to the convicted child sex trafficker Ghislaine Maxwell, who was subsequently moved to a “cushy”, celebrity-riddled minimum security prison in Bryan, Texas.

As the conservative pundit Bill Kristol noted over the weekend: “[Richard Nixon] said of Watergate, ‘I gave them a sword. And they stuck it in, and they twisted it with relish.’ Trump may have given us a sword. We should use it.” Kristol is right, to a point. Liberals, progressives and never-Trump Republicans must not let voters forget Trump’s festering, open wound without neglecting the kitchen table, cost-of-living matters that hurt them last fall.

In 2007, a far sharper and far more spry Joe Biden delivered a quip so clever and cutting that it ended another man’s entire political career. Rudy Giuliani was never able to recover after Biden observed how it seemed “there’s only three things he mentions in a sentence: a noun, a verb, and 9/11”. The line was funny because it was true; it was lethal because it exposed the emptiness behind the former New York City mayor’s tragedy-fueled candidacy.

This is the challenge for Democrats: how do they maintain a spotlight on a scandal that reveals Trump for who he is in a way that finally resonates with his base without appearing to exploit a tragedy , à la Giuliani? They must ground the abstract conspiracy in everyday terms relatable to the average American.

It goes like this: Trump protects elites.

Say it in every stump speech, vent about it in vertical videos and keep it alive as a dominant narrative in the zeitgeist. Do not back away. The modern media environment rewards repetition and omnipresence, so Hakeem Jeffries should promise an Epstein select committee, Chuck Schumer should make Republicans release the Epstein files in return for votes to fund the government, and every leftwing activist in the country should be burying Pam Bondi’s justice department in a blizzard of Freedom of Information Act requests.

In doing so, recognize that the response to the scandal is an encapsulation of a deeper truth that voters already feel. The president and the GOP protect the elite at the expense of ordinary Americans.

Savvier Democrats get this. Some of the party’s best communicators have already been grasping for a message along these lines, as seen in the focus on Elon Musk’s “department of government efficiency” (Doge) and Alexandria Ocasio-Cortez and Bernie Sanders’s nationwide Fighting Oligarchy tour. But while those efforts have paid some political dividends, they have not come close to capturing the public imagination to the degree the Epstein files have.

For at least some portion of the Maga movement, the past three weeks have finally managed to expose Trump for the hobnobbing, name-dropping, pompous ass that he’s always been. Why is this one particular story so effective – especially as most voters have known Trump to be a plutocratic wannabe for decades? Maggie Haberman’s hypothesis is noteworthy: New York high society operates in two concentric circles. The Big Apple has a glittering “elite” with status at the center of a broader ring that wields power.

Trump has always tried to straddle those rings, painting himself as the renegade billionaire. The Epstein affair shatters that mythos. It casts him not as a brash, bull-in-a-china-shop outsider but as the ultimate insider, rubbing shoulders with the very aristocracy his campaign rhetoric promised to upend.

Democrats must lead with Epstein. Then they need to connect it to the president’s myriad failures. Why did Trump cut taxes for the richest Americans while cutting Medicaid in the One Big Beautiful Bill Act? For the same reason he is protecting Epstein and his buddies. Why is Trump risking union jobs in auto manufacturing so he can have a trade spat with Mexico and Canada? For the same reason he is protecting Epstein and his buddies. Why is Donald Trump talking about firing the head of the Fed? For the same reason he is protecting Epstein and his buddies.

Mallory McMorrow of Michigan, a Democratic Senate candidate, is already reading from this script. In recent weeks, she has demonstrated mastery in pairing Epstein with broader anti‑elite rhetoric. In one vertical video, she emphatically declared:

This is exactly why there’s eroding trust in our institutions, because until we confront the rot that exists in our institutions, until we hold everyone, everyone accountable under the same set of rules and laws, we will keep living in a country where there are two systems of justice, one for the rich and powerful, and one for everybody else. We deserve better. Release the files now.

Trump’s friendship with Epstein is a proof point for elite favoritism and all of us who oppose the orange god king must use it to condemn inequality and unaccountable power within the GOP ecosystem.

The Epstein scandal has captured our attention not just because it’s a lurid horror story, but because it confirms a truth people already believe: the rich view them as objects for exploitation. And if there’s one thing Trump has successfully messaged to all Americans, it’s that he’s very, very rich.

Epstein is the story. But he is also a stand-in for every closed maternity ward in a rural county, for every mom choosing between insulin and groceries and for every veteran battling the Department of Veterans Affairs while Silicon Valley billionaires buy senators. Democrats’ message is simple enough, actually: “Trump and the GOP protect the elite. They abandon you.”

Think this messaging can be overdone? Look no further than Benghazi, a truly made-up scandal, which Republicans turned into a true political liability with Hillary Clinton’s emails. That story stuck because of repetition and omnipresence, but also because it struck a chord with something Americans already believed: that the Clinton family viewed themselves as above accountability.

Even Trump’s own supporters are asking hard questions. Where are the files? Why is there a two-tiered system of justice? Why is Trump more interested in protecting his friends than releasing the truth? The Democratic response should be a noun, a verb and Jeffrey Epstein, and then the rot at the core of the American system. Deployed effectively, it can be as impactful and as memorable as Trump’s cruel but devastating 2024 attack line: “Kamala is for they / them, President Trump is for you.”

Trump protects elites.

That’s why Trump is protecting Epstein’s circle.

But who’s protecting you?